Commercial finance
Decision support
I work on forecasts, profitability, customer economics and commercial investment. I give teams a clear view of the trade-offs behind each decision.
Commercial Finance · Strategy · FMCG
Mert Buğra
Çağğan
I help commercial teams turn financial results and market signals into forecasts, investment choices and portfolio decisions.
I work as a Commercial Finance Sr. Specialist at Şölen. My experience covers the CEO Office, market analysis, strategy consulting and marketing. I keep the analysis close to the customers, products and teams affected by each decision.
Currently
Commercial Finance Sr. Specialist at Şölen
Based in Istanbul, Türkiye
Based in Istanbul, Türkiye
Companies and universities that shaped my work
Expertise
I connect financial performance with commercial decisions.
Strategy
Cross-functional planning
I work with sales, marketing, supply chain and senior management to align plans, budgets and priorities across the business.
Market view
Market context
On market visits, I test assumptions against customer behaviour. I bring those observations into the financial analysis used by commercial teams.
Experience
Roles across finance, strategy, marketing and market analysis.
Commercial Finance Sr. Specialist
I support commercial performance through forecasting, profitability analysis, customer economics and investment decisions.
Current
CEO Office Specialist
I supported budget planning, strategic projects and management decisions across commercial and operational teams.
2023 → recent
Market Analyst · MBA Project
I studied the Azure Hybrid Cloud market, compared competitors and assessed the needs of customer segments.
2023
Marketing Intern
I analyzed marketing channels and coordinated with software teams on digital customer experiences.
2021 → 2022
Education
Economics gave me the analytical base; an MBA broadened the business view.
Sabancı University
I earned a full MBA scholarship through a first-place case competition. At Sabancı, I studied strategy, marketing, entrepreneurship and data-backed decisions.
Boğaziçi University
At Boğaziçi, I learned to structure problems, work with quantitative evidence and examine the forces behind a business result.
Selected work
Projects that combined analysis, product thinking and commercial judgment.
Barista of the Year Tournament App
I worked on a tournament management and reporting app for juries and managers, focusing on database relationships and API coordination.
Future of Branch Offices
Our project examined how banks could use branches as routine transactions moved online. We won first place, and I received a full MBA scholarship at Sabancı University.
Portfolio & profitability analysis
I analyzed product performance and assortment choices to support SKU rationalisation, portfolio growth and profitability decisions.
Azure Hybrid Cloud market study
I compared competitors and customer segments, then developed recommendations for market positioning and product relevance.
Beyond work
I study people and systems beyond work.
Outside work, I run, swim and play billiards. I also read economics and urban sociology to understand how people make choices inside markets, cities and other systems.
🏃 Running
🏊 Swimming
🎱 Billiards
📈 Economics
🏙 Urban Sociology
Good work starts with
Clear questions, sound analysis and direct knowledge of the market.
I value
Rigor, candid discussion and decisions grounded in how the business operates.
I work best
With people across functions who share context and challenge assumptions.
I keep studying
Consumer behaviour, growth, city life and the role of numbers in decisions.
Contact
Let’s talk.
If you work in commercial finance, strategy or FMCG, or want to compare notes on a business problem, send me an email or connect on LinkedIn.